“I know something you don’t know. I am not left handed.”
How I ended up researching and writing about generalism in design - and why it probably matters to you too
Niv Farchi
The mitosis of Specialized Design Roles
Not so long ago, there was essentially one visual design profession: graphic designer. I kid you not
Crowning More than One Queen
In the spirit of the times, let’s renegotiate even the rules of chess
The Linguistic Paradox
At the heart of the new sub design professions we got to know, lies a linguistic anomaly. This is going to be a pseudo-etymological article—you’ve been warned!
The core of our focus is the term “Graphic Design”.
The word "graphic" comes from the Greek word graphikos,
AI’s Impact on Entry-Level Designers: A Crisis in the Making
Think for a minute about the typical tasks given to entry-level designers: repetitive assignments, production work, implementing designs in different applications, creating presentations, applying a brand identity that you didn’t create, designing a friend’s wedding save-the-date card, and more. These are the tasks that expose you to various
The Spiral Professional Growth
Becoming a specialist designer often implies progressing along a linear trajectory—assuming progress occurs at all. Take, for example, a 3D designer: talented, self-taught, and diligent (as most 3D specialists tend to be). To become proficient, requires extensive mileage or hands-on experience. Thus, the early years of a designer’s
The Reputation Trap
Anyone who works with language understands the power of branding; the power of the signifier and the signified. The ability of language to elevate or diminish. The cultural and zeitgeist-driven forces that shape the interpretation of symbols.
Possessing this knowledge, means not being surprised when you encounter a term taken
“The water you once poured into the wine cannot be drained off again”
In 2024, as AI solidified its presence, the entire industry embarked on a journey of experimentation, discovery, reflection, trial, error, and prediction. A disruption like no other.
Every studio, every organization, adapted (and is still adapting) in its own way, caught in a dance of reconfiguration. Teams were redirected to